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Employer Branding

Employer communication development

In our terminology and professional activities, we refer to the Employer Brand as the purposive use of the company’s shared values ​​in the external and internal corporate communication. Employer Branding is the process of communicating, operating and raising awareness of these values, along with the establishment and development of the missing but necessary values.

Throughout the entire Employer Branding cycle, we connect to the organisation’s communication processes at five interrelated levels.


Brand strategy management

Brand communication development

Brand management

Brand repositioning