FROM RESTRUCTURING TO INTELLIGENT TEMPLATES
Why is it essential for a job advert to be compelling and credible? Because this is the channel that gets most of the target group’s focus and attention! This is where potential candidates get the first impression that primarily influences their decision to apply. These few minutes will determine how they assess the job and the required professional and personal skills. Mutual satisfaction is at stake here: the employer wants to hire the best person for the job, and the candidates want their preliminary expectations fulfilled.
We help our clients in the fierce battle for ideal candidates with a guide that includes a trend analysis, advanced tips, and intelligent templates. First, we review current and competitor ads. Then, in a relevant and practical approach, we restructure all the information the company needs to communicate about its values, community, and the specific job.
Thoughtful and credible messaging, a precise sense of proportion, a style that balances a casual tone and professionalism, and visual elements that reinforce the employer brand – we fine-tune every aspect of effective advertising. We deliver a turnkey solution to HR and recruitment professionals to create future job adverts successfully.
NOW IT’S TIME
To support recruitment
- when few or irrelevant applications are received, or the company wants a change in the quality of applicants,
- when clear and more specific wording is needed to avoid misunderstandings (e.g., feedback from new entrants during onboarding to the probationary period on different expectations),
- to reduce workload or support colleagues less familiar with HR communication.
To take communication to the next level
- if the company wants to use a unique tone instead of template solutions and dull clichés,
- when recruiting is conducted across multiple channels – even simultaneously with numerous recruiters and partners – requiring standardised visibility and consistent employer branding.
For a strategic approach
- when it is not possible to rethink the entire employer branding strategy, but the company wants to improve its ability to attract new employees,
- when existing value propositions have not yet been adequately communicated in job advertisements or integrating the most relevant EVPs is problematic.
JOB ADVERT GUIDE BOOKLET
We combine decades of professional experience and the latest trends in the labour market with our Client’s employer communications to create impactful advertisements.
From the consultant’s perspective, it is often easier to define which value messages are distinctive and how they must be communicated in job advertisements: highlighted messages and articulate wording can take your ads to a new level. Our guiding principles are credibility and a holistic approach.
From generic information to specific actions, we tailor the booklet to your company’s needs, including insights into recruitment advertising trends and easy-to-use tips and recommendations. Finally, the booklet presents a practical example of creating job adverts with the new advertising structure and provides a handy job ad template.
ON THE WAY TO THE ANSWERS
Weeks 1-2
Problems and objectives
Assessment of current adverts and competitors
Weeks 3-4
Compiling relevant trends and tips
Guide booklet for job ad creation: content and format
Job ad example and template
We can support the development of candidate-centred job advertisements through complex persona creation training, and we also recommend revalidating the EVPs for fresh and consistent EB communication.
