A SHORTCUT TO FUTURE COLLEAGUES
Everyone in the job market is fighting for the same thing: to find the best candidates for the job as efficiently as possible. As communication becomes louder and information overflows in many communication channels, companies find it increasingly difficult to recruit and retain the right people. Workforce availability is becoming a bottleneck, and businesses compete in the same market. Today, placing a catchy advertisement is no longer enough; recruitment has become a much more complex task.
The solution is segmented and precisely targeted communication. In the communication noise, reaching the potential employees as quickly as possible and addressing them with targeted messages provide a competitive edge. We help you achieve your recruitment goals with candidate personas based on selected target groups.
We believe in data-driven decisions. Therefore, we have collected extensive data and information and conducted in-depth research. Our senior colleagues have decades of experience, and our employer branding team always keeps up with the most sought-after candidate groups. Based on our experience and the data we collect, we build recruitment personas that represent a specific employee group in a single fictitious character. At the end of the persona-creation process, in addition to the demographic data and general characteristics of the group, we also establish their attitudes to job search, communication characteristics, and EVP preferences.
WHY RECRUITMENT PERSONAS?
Personas provide a solid basis and direction for communication planning, allowing companies to formulate understandable and precise messages for any recruitment target group and then communicate them through the most effective channels.
NOW IT’S TIME
- if there is a question about which employer value propositions to communicate to which job groups – and how,
- if you want a unique tone of voice instead of template solutions and overused clichés,
- to design impactful employer branding activities and campaigns.
ON THE WAY TO THE ANSWERS
- Week 1 Fundamentals: Definition of relevant objectives and target groups in a structured interview.
- Week 2-3 Analysis: Persona-creation process
- Week 4 Results and outcomes: Delivery of expert material in pdf format
The personas must be updated every 1-3 years in alignment with the changes in the target group attributes, recruitment targets, and market conditions. Persona creation is a solid starting point for strategy and communication plan development – where Impact Works is happy to be your partner.
