THE RETAINING POWER OF COMMUNICATION
One of the biggest lessons of recent years is that people are the most valuable source of a company. Growth or business success depends on their satisfaction and active involvement. Therefore, targeted internal communication becomes crucial when the propensity to change jobs is at a record high, and most employees are quiet or vocal complainers (see global research and the quiet quitting phenomenon). One should also consider that recruitment and an external campaign can be radically more expensive than retention – another solid argument for strengthening communication.
When designing an internal campaign, we first identify the prospects and strengths we can use to create reassuring and positive messages. We can choose any preferred target. Do we need to present a concrete HR action plan? Or develop a culture of recognition so that employees can better experience the retaining power of mutual appreciation? Or celebrate an outstanding performance or an important milestone? Is it time to raise awareness of the well-being benefits employees may take for granted? Do we want to present the motivating power of a shared mission and the value of employee contribution? Or enhance the visibility of development and career opportunities, thus increasing retention and loyalty? We have extensive experience and proven results in all these areas!
The next step is to develop a compelling style and striking key visuals in line with the employer brand. We target the entire organisation, so we design a campaign that everyone, from blue-collar workers to senior management, will receive positively. As part of this process, we are happy to assess internal communication channels and advise on improving them with digital and interactive solutions, focusing on user experience and environmental awareness.
NOW IT’S TIME
To retain employees and control fluctuation
- when satisfaction surveys show that communication can significantly help to improve the workplace atmosphere,
- when the company wants to demonstrate its retention power (see benefits, training and development opportunities, recognition),
- when you want to go beyond mere communication and make your company’s mission or values relevant to everyone,
- when fluctuation is approaching a critical level.
To support HR actions or change management measures
- when a change or new initiative requires intensive communication, e.g. introducing a four-day working week, a community building or well-being programme
- to support a staff referral programme
- to communicate new or one-time benefits
WHY? - REASONS TO CONSIDER
Employee retention is one of the most pressing HR challenges, especially in light of global research and macro data showing that one in five employees are planning to leave (PwC), unemployment is at record lows, and active management is required to attract and retain staff (according to a 2023 Gallup survey, 72% of employers are quiet quitters in Europe, exceeding the global average). Besides, recruiting new colleagues is costly, with unrealistic salary expectations and the need for transparent salary bands requiring constant reflection.
Amid all these difficulties, internal communication has repeatedly demonstrated that our basic human need for appreciation and continuous connection is also the cornerstone of our job satisfaction. That’s why building a corporate culture of engagement and feedback is essential – whether on an individual base or involving the whole community.
This is how you can integrate well-planned internal communication into a caring and people-centred HR and corporate culture!
ON THE WAY TO ANSWERS
Weeks 1- 2
Briefing: clarification of current objectives and key messages
Baseline: assess existing EB image, tone of voice, and internal communication channels
Weeks 3-4
Creative concept development: creative copy and visual direction
Definition of internal KPIs
Campaign plan presentation (2-3 concepts)
Weeks 5-6
Preparation of internal campaign in alignment with the approvedkey visuals and key messages
Photo/video production tasks – depending on the concept
Developing mutations and delivering digital and print materials
We can support internal communication planning with an EB roadmap workshop. In addition, we can reduce your HR communication team’s workload by taking on internal communication tasks on a monthly or hourly fee basis.
