Results

In numbers and in stories

What the challenge was, what we did, and what came of it.

Research · Europion · 2025

The charisma experiment: what we teach can be measured

The question

How much does delivery matter if the content is the same?

How did we measure it?

1,231 participants, a sample representative of the Hungarian population aged 16–69, using Europion's mobile research app
Two videos: the same speaker, the same script. The first is neutral; the second is more energetic, with more active body language.
About 600 people watched each video and rated it on eight criteria, including charisma, credibility, holding attention, persuasiveness and motivating effect.

What did we find?

Video 1: neutralVideo 2: energetic

Seen as confident

Video 1: 59%

Video 2: 82%

Seen as charismatic

Video 1: 42%

Video 2: 64%

The second video was rated higher on all eight criteria. Its motivating effect, ability to hold attention and willingness to cooperate were significantly higher.

András Batiz in video 1, with neutral delivery — Video 1: neutral

András Batiz in video 2, with more energetic body language — Video 2: energetic

What does this mean for training?

Charisma isn't a gift; it's a skill that can be developed. Body language, tone of voice and energy can be practised – this is what we work on in the Charisma coaching for leaders programme and the Presentation skills training.

The Impact Works team at the HRKOMM awards ceremony

HRKOMM EQ Special Award, 2018

Assertiveness training on the production line

International manufacturing company

25 training sessions, attended by all the plants' blue-collar workers

Leadership communication training for managers, assertiveness training for blue-collar workers, and preparing internal trainers so the company could carry it on independently. The programme won the 2018 HRKOMM EQ Special Award.

Case details

Case studies

Starting point, solution, measurable result, and what the client said.

HRKOMM EQ Special Award, 2018

International manufacturing company

Assertiveness training on the production line

Starting point
At two plants, with some 2,350 employees, there was tension between managers and blue-collar workers, rooted in communication.
Solution
A two-sided programme: leadership communication training for managers, practice-based assertiveness training for workers, and preparing internal trainers.
Measurable result
25 training sessions; over the following months, every blue-collar worker took part. The programme became part of the annual “classroom day”.

Case details

Telecommunications shared service centre (SSC)

A multi-stage presentation programme for several hundred employees

Starting point
In a fast-growing service centre, earlier presentation trainings had brought little practical benefit because there was no follow-up.
Solution
Building on each other: a foundation (8 hours), an advanced (16 hours) and a follow-up (8 hours) module, with every session recorded on video.

Case details

Multinational company, international controlling team

Storytelling alongside the dry numbers

Starting point
An international controlling team needed simple techniques to explain complex problems clearly to decision-makers.
Solution
A workshop of up to three hours with three trainers: improvisation exercises, then small-group work on their own professional topics.

Case details

International bank, subsidiary management

English-language media training for bank executives

Starting point
The bank's executives had never had media training, but they needed to communicate credibly in English-language interviews.
Solution
Two-day intensive training: structuring interviews and press conferences, key messages, personal analysis, and an English-language rulebook.

Case details

International pharmaceutical company, back-office team

Feedback on negative topics

Starting point
A back-office team was solving its problems and conflicts not with each other, but through the new manager.
Solution
A three-hour workshop with improv actors: participants first directed, then played the conflict situations themselves, recorded on camera.

Case details

Participant satisfaction

Since 2016, we've asked for an anonymous questionnaire after every training, and we publish the results.

899participants rated us

94.7%average rating: “How useful did the training prove to be?”

2016the year we started measuring, after every training

Applicability: 92.5% (“How well can you use what you learned in your work?”)

Among those we've trained

In numbers and in stories

The charisma experiment: what we teach can be measured

The question

How did we measure it?

What did we find?

What does this mean for training?

Assertiveness training on the production line

Case studies

Assertiveness training on the production line

Starting point

Solution

Measurable result

A multi-stage presentation programme for several hundred employees

Starting point

Solution

Storytelling alongside the dry numbers

Starting point

Solution

English-language media training for bank executives

Starting point

Solution

Feedback on negative topics

Starting point

Solution

Participant satisfaction

Tell us what you're working on.