Case study · International bank, subsidiary management
English-language media training for bank executives
A two-day intensive media and presentation training for the CEO and the members of the board.
Challenge
The executives had never had media training, but they needed to communicate credibly in English-language interviews and conversations with foreign journalists.
Solution
- Improvisation techniques for a more confident, energetic presence.
- Structuring interviews, sound bites and press conferences, and developing key messages.
- Personal analysis and feedback for every participant.
- English-language background material and a “Do’s and Don’ts” rulebook for future appearances.
Result
The executives were prepared for international media appearances with theoretical knowledge and tools they could use straight away.