Brand repositioning

Sometimes we work with brands that we do not establish; however, we need to reposition them because the potential target group has a different image of the organisation from what the employer wants to communicate. Through repositioning, we assess the employer brand, the communication tools and the needs of the target group. Based on our analysis, our campaign concept incorporates the most effective solution that distinctly supports the brand’s goals and reaches the target audience.

Our method

First, we asses:

• Brand analysis
• Target group analysis
• Competitive analysis

And then we analyse and develop:

• Tone of voice
• Creative tools
• Campaign concepts