Brand communication development

We help brands in the early or a passive state of brand strategy to get on their feet and develop. To achieve this, we create a communication strategy that defines the brand development direction over a one-year horizon or throughout the respective campaign period, using creative campaign concepts embedded in a credible storyline. We purposely use the conceptual scope to build a mental and emotional bridge between brand values ​​and the target group’s wishes and expectations.

Our method

First, we assess:

• Brand analysis
• Case study
• International benchmarking
• Best practice

And then we analyse and develop:

• One-year communication strategy
• Story scope creation
• Campaign concepts