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Brand communication development

We help brands in the early or a passive state of brand strategy to get on their feet and develop. To achieve this, we create a communication strategy that defines the brand development direction over a one-year horizon or throughout the respective campaign period, using creative campaign concepts embedded in a credible storyline. We purposely use the conceptual scope to build a mental and emotional bridge between brand values ​​and the target group’s wishes and expectations.

Our method

First, we assess:

  • Brand analysis
  • Case study
  • International benchmarking
  • Best practice

And then we analyse and develop:

  • One-year communication strategy
  • Story scope creation
  • Campaign concepts