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Brand strategy development

Brand strategy management

We can do the most for those employer brands that we not only manage but also build from the beginning. Understanding the complexity of corporate relationships and processes, our experts thoroughly evaluate the organisations – from the challenges to the strengths. Based on the results and outcomes, we deliver a sound and precise strategy to our clients, creating a profitable and well-established employer brand.

Our method

First, we assess:

  • Employer Brand Audit
  • Identification and validation of Employer Value Propositions (EVPs)
  • Digital organisational analysis

And then we analyse and develop:

  • Cultural identity assessment
  • Brand position development
  • Definition of brand values, attributes and tonality
  • Identification of EVPs
  • Visual identity development