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Rebranding

We usually use rebranding for brands with a strong strategic foundation that must adapt to the significant changes in the market or labour resources so that the company does not lose credibility. When we redesign an employer brand, we develop a new corporate image, a tone, messages, and positioning – in line with the changes and customer needs. Employer brand repositioning helps our clients reduce organisational risks and increase the company’s market position and role.

Our method

First, we assess:

  • EB strategy audit
  • Target group analysis
  • EVP validation
  • Competitive analysis

 

And then we design campaigns:

  • Tone of voice
  • Messages
  • Corporate image design