Crisis communication
In a crisis, you have to speak credibly within minutes, and there's no tested playbook.
Who is it for?
For leaders, spokespeople, and communication and HR professionals who need to speak on behalf of the organisation in difficult situations, both externally and internally.
What do participants take away?
- What to do in the first hours: who says what, when, and on which channel.
- Key messages that hold up under pressure.
- Handling difficult and provocative questions in interviews and press conferences.
- Internal communication in a crisis: how to keep employees informed.
How we work
We play out a crisis tailored to the organisation with our journalist trainers, and with an actor partner if needed. We practise on camera, and by analysing the recordings everyone gets personal feedback.