Zsófi always envisioned her future in the world of communications, she recorded her own “radio shows” on cassette tapes as a child, and journalism was a clear goal for her for a long time. From there, a direct path led to the communication and cultural organization department at ELTE, where she already got a taste of life in a PR agency as an intern.
After graduating, she worked for six years at a press communications agency, where she managed the communications of several international clients. Here, she gained experience in special industries – such as the tobacco industry – and delved into the world of complex internal communication strategies. During this time, she earned her master’s degree in communication and media studies from Milton Friedman University.
After her agency years, she switched to the corporate side: she spent nearly a decade at Yettel (formerly Telenor), where she worked in a team and was responsible for the internal communications of almost 1,700 employees. He has been responsible for the communication of several large-scale campaigns, organizing corporate events, and has also taken an active role in the company’s rebranding from the internal communication side, as well as regularly participating in corporate culture development and employer branding projects with HR.
She joined the Impact Works team in August 2025, where he strengthens the Employer Branding division. Her work is characterized by a “can-do” approach: she believes in people-centered, practical approaches, and in the fact that creativity is the best tool for every challenge.
