In 2016 we received a request to develop the employer brand of the British Telecommunications Regional Operations Center (BT ROC) in Hungary. As a result of our year-long work, we have won this year’s international Top Employer Branding Initiative award at the CEE Shared Services and Outsourcing Awards. Our branding strategy was the best in its category among the 8 shortlisted Central and Eastern European initiatives, featuring the region’s most prominent companies.
With our data-based training solution which was born as a result of a comprehensive culture study, we won the special EQ prize of the HRKOMM 2018 Awards. A good employer brand emphasizes the distinctive virtues of organizational culture. In order to highlight these virtues, we organized focus group discussions with production line workers, we used an innovative digital solution to survey office workers and we drew up the Grundfos brand’s EVPs and social media strategy in workshops with the leadership team. The communication training we put together for the blue collar workers based on the results obtained meant an unusual solution, which is unique to this market.
BT is not present in Hungary as a residential service provider however the company is a significant employer on the Hungarian market as a shared service center (SSC). We’ve conducted a broad campaign to introduce it as an employer. In the focus there was BT’s ten-year long presence in Hungary, but with a small twist: we talked about the next ten-year period, the future instead. This was the #next10 campaign. We built the most prominent element of the PR campaign on a research: the “Z Generation Survey” that we conducted together with a credible, highly prestigious pollster called Medián.